Why I Fired Myself and Let an AI Run My Agency (And You Might, Too)

A few months back, after another late night buried in spreadsheets and cold leads, I joked to a teammate, 'What if I just hired a robot to do this job?' Cue the laughter—until we actually tried it. Turns out, letting Assistants.ai take over calls and chats for my agency was less sci-fi fantasy and more practical business move. But—spoiler alert—there were surprises that no glossy brochure prepares you for. Welcome to the human side of living with AI assistants.

The Day I Realized Cold Leads Were Colder Than Pluto

1. Late Nights, Endless Cold Calls, and the Existential Spreadsheet Crisis

Ever stared at a spreadsheet so long your eyes start to cross? Yeah, that was me. Midnight, coffee gone cold, dialing number after number. Most calls went straight to voicemail. The rest? Well, let's just say “not interested” became the soundtrack of my evenings.

I started to wonder: Is this really what running an agency is supposed to feel like? Chasing cold leads felt less like building a business and more like trying to melt an iceberg with a hairdryer.

2. Why Chasing Lukewarm Leads Kills Creativity

There’s this myth that hustling harder is always the answer. But honestly, chasing lukewarm leads is a creativity killer. Every hour spent on admin or follow-ups is an hour stolen from strategy, brainstorming, or just, you know, actually growing the business.

• Cold leads drain your energy. They’re called “cold” for a reason.
• Admin work is a black hole. The more you do, the more it sucks you in.
• Repetitive tasks kill momentum. It’s like running on a treadmill that never stops.

I realized I wasn’t just working late—I was working wrong.

3. Dropping Plates: The Restaurant Shift That Never Ends

Ever worked in a busy restaurant? Imagine juggling ten tables, and every time you miss a follow-up, it’s like dropping a plate. Smash. Another opportunity gone.

Agency life started to feel like a never-ending shift. The pressure to keep up with every lead, every email, every call—it was exhausting. And honestly, I was dropping a lot of plates.

4. Maybe My Time Was Better Spent Elsewhere

One night, I just stopped. Looked at my to-do list, then at the clock, then back at my to-do list. Something had to give.

'When you find yourself working harder, not smarter, that’s your cue to try something radically different.'

That’s when it hit me: AI call and chat assistants could do all this. The cold calls, the follow-ups, the admin grind—gone. AI doesn’t get tired. It doesn’t forget. It doesn’t drop plates.

Suddenly, the idea of letting AI handle the busywork wasn’t just appealing—it felt necessary. My creativity, my sanity, and my business deserved better than endless spreadsheets and voicemails.

So, I started to wonder: what if I fired myself from the stuff I hated, and let AI take over?

Turning On an Army: Two Workflows to Rule Them All

The Magical Moment: 2-Step Setup, No Prompt Engineering Required

I’ll be honest, I was skeptical. “No coding? No prompt engineering? Just two workflows?” It sounded like one of those late-night infomercials. But, well, it’s real. The first time I fired up Assistants.ai, I blinked twice. Two steps. Click, click—done.

'The most shocking part? I had it running before my coffee got cold.'

That’s not marketing fluff. That’s me, standing in my kitchen, mug in hand, watching an AI assistant spring to life before the caffeine even hit my brain.

Why “Super Simple” Actually Means You Might Have Extra Time for Lunch

Let’s break it down. Here’s what super simple really means:

• No coding required. None. Not even a copy-paste from Stack Overflow.
• No prompt engineering. The AI writes its own prompts, tailored to your business. You just tell it what you want, in plain English.
• Instant tool calling. Every call, every chat, the AI is prepped and ready.

So, what did I do with all that extra time? I actually took a lunch break. Not a “shove a sandwich in my face while answering emails” lunch. A real one.

Stories from My First Ever AI-Answered Call

I’ll never forget that first call. The phone rang. My AI assistant picked up. I hovered over the dashboard, half-expecting disaster. Instead, I got…awkward silence, then a smooth, almost human greeting. The client didn’t even realize it wasn’t me.

Was it perfect? No. There was a weird pause when the AI tried to make a joke (note to self: disable humor mode). But it handled the appointment, updated the CRM, and sent a follow-up—all while I watched, equal parts thrilled and weirded out.

Switching Between Top LLM Providers: Flexibility Galore

Here’s where it gets wild. Need a different AI “brain” for a specific client? Switching between top LLMs (think: OpenAI, Google, Anthropic) is as easy as changing radio stations. No downtime. No headaches. Just pick the best fit for the job and keep rolling.

• Adapt to any business. The AI molds itself to your workflow.
• Fits any playbook. Sales, support, research—you name it.
• Handles everything. Appointments, follow-ups, CRM updates, and more.

I never thought I’d say this, but I trust my AI army. And with just two workflows, you might find yourself with a little more freedom—and maybe even a hot lunch.

White Labeling: Because My Ego Needs Its Own Logo

The Joys (and Pitfalls) of Putting My Brand Front-and-Center

Let’s be honest: there’s something magical about seeing your own logo everywhere. On dashboards, in emails, splashed across client portals. It’s like a little ego boost every time I log in. But with white label AI, it’s not just about vanity. It’s about control. I get to decide how my agency looks, feels, and—most importantly—how big it seems.

Here’s the kicker: clients eat it up. They see my branding on every tool and suddenly, I’m not just some scrappy agency. I’m a tech powerhouse. Or at least, that’s how it looks.

How Branding Customizations Make Us Look 10x Bigger

• Custom logos on every dashboard. Feels official, right?
• Personalized domains—no more awkward subdomains or “powered by” footers.
• Brand colors everywhere. Consistency is key. (Except when I mess it up—more on that in a sec.)

It’s wild how a few tweaks can transform perception. Clients assume we have a massive team and a secret army of developers. Nope. Just me, my AI, and a really good color palette.

Unexpected Branding Blunder: The Favicon Fiasco

Confession time. I once rolled out a full rebrand—new logo, new colors, the works. Felt like a boss. Then a client pointed out the tiny browser tab icon (the favicon) was still the default. Oops. That little detail? It totally gave away the white label game.

Lesson learned: never underestimate the power of a 16x16 pixel image. And yes, I still double-check it every single time now.

Rebilling: Why Clients Happily Pay More

Here’s where things get spicy. With white label AI, I can rebill voice minutes at a markup. The platform charges me a fixed rate. I charge clients a bit more. They don’t blink. Why? Because it all looks like my own, premium service.

• Voice minutes? Marked up and rebilled.
• Unlimited assistants? Marketed as my exclusive offering.
• Multi-language support? Suddenly, I’m “global.” (English, German, Japanese, Spanish, French, Portuguese, Hindi—take your pick!)

'If you want to look bigger—and get paid like you are—white label is where the magic happens.'

It’s not just about ego. It’s about revenue. And honestly, a little illusion of scale never hurt anyone.

From Chaos to Cruise Control: Real Agency Use Cases

1. The $20,000 Wake-Up Call

Ever had that sinking feeling when you realize a hot lead slipped through the cracks? I have. But not anymore. One morning, I checked my dashboard and—boom—a $20,000 deal was back on the table. Why? Because my AI assistant followed up instantly, at the exact moment the prospect was ready to talk. No more missed calls. No more “Sorry, we went with someone else.” Just pure, automated hustle.

'There’s nothing more satisfying than waking up to deals closed while you sleep.'

2. Niche Industry? No Problem

I used to think every client needed a custom solution. Dental offices, digital boutiques, real estate agents—each one with their own quirks. But now? I just switch between AI agents tailored for each niche. One click, and my dental office client gets an assistant who knows how to talk about crowns and cleanings. My boutique client? Their AI chats about seasonal launches and VIP appointments. No coding. No drama. Just seamless adaptation.

3. The Magic of Effortless Automation

• Book appointments—done in seconds, no back-and-forth emails.
• Update contacts—CRM stays squeaky clean, always up to date.
• Live transfers—AI knows when to hand off to a human, no awkward pauses.

I can literally watch my pipeline move while I sip coffee. Or sleep. Or, let’s be honest, binge-watch Netflix.

4. The 3 A.M. Callback (in Japanese!)

Here’s a wild one. A client’s lead filled out a form at 3 a.m.—in Tokyo. My AI assistant called back immediately, speaking perfect Japanese. Booked the meeting, updated the CRM, and sent a summary to my client before sunrise. Multilingual support? Yeah, it’s real. And it’s a game-changer for agencies with global clients.

Why It Works (and Why It’s Not Just Hype)

• AI assistants excel at: Lead follow-ups, booking, and CRM updates.
• Integrates with GoHighLevel and Twilio—so everything just works, across all your sub-accounts.
• Custom actions—tagging, value entry, transfers—tuned for each client.
• Multilingual conversations—expand your reach, no extra effort.

And the cost? Just 7 cents per minute for voice calls, billed per second. Deploy across as many sub-accounts as you need. Scale up, scale down—whatever fits your agency’s wild ride.

Honestly, I never thought I’d fire myself. But when the AI does it better, why not?

Confessions: The Weird, the Wonderful, and the Human Bits AI Can't Replace (Yet)

Let’s get real for a second. Handing over the reins of my agency to an AI wasn’t all smooth sailing. There were moments that made me laugh, moments that made me cringe, and a few that made me question my sanity. But, hey, that’s what confessions are for, right?

When AI Gets a Little Too Efficient

My first big AI blooper? Picture this: I’m sitting at my desk, sipping coffee, when I get a reminder. Dentist appointment at 10:30. Nice. Then, another ping—dog groomer, also at 10:30. Same day, same time. The AI had double-booked me. I mean, I love multitasking, but unless my dentist is cool with a poodle on my lap, that’s a problem.

Honestly, I couldn’t even be mad. It was kind of hilarious. But it was a wake-up call. AI can automate, schedule, and optimize, but sometimes it just doesn’t get the nuances. Like, maybe don’t overlap the dog’s spa day with my root canal?

Why I Still Want a Human in the Loop

Here’s the thing: AI is a rockstar at handling routine calls, booking appointments, and even chatting with leads in multiple languages. (More on that in a sec.) But when things get heated—say, an angry customer calls in, voice raised, frustration boiling over—I want a real person on the line. Someone who can listen, empathize, and read between the lines.

AI can follow a script, but it can’t always sense when someone’s about to lose it. That’s where humans shine. We pick up on the sighs, the pauses, the subtle cues that say, “I need more than a canned response right now.”

AI Surprises: Multilingual Magic

Now, for the wonderful part. I set up my AI assistant to handle Spanish-speaking clients. I figured it would be decent, but wow—it blew me away. The conversations flowed better than mine ever did. No awkward pauses, no clunky grammar. Just smooth, natural chat. It made me realize: AI isn’t just catching up, it’s sometimes outpacing us in areas we never expected.

The Human Touch Still Matters

But here’s the catch. Even with all the speed and efficiency, there’s something AI can’t fully replicate—human instinct. Empathy. That gut feeling when something’s off, or when a client just needs to vent. As much as I love what AI brings to the table, I don’t see myself firing every human just yet.

'AI assistants solve for time, but empathy is still a human superpower.'

So, what’s the real secret sauce? It’s not AI alone. It’s not humans alone. It’s the blend. The weird, the wonderful, and the very human bits that keep us all moving forward—together. And honestly, I wouldn’t have it any other way.

TL;DR: Letting go of old habits and embracing AI-powered call and chat assistants might sound wild, but if you value your time (and sanity), it’s worth it. With tools like Assistants.ai, you can automate, personalize, and even make extra revenue—without becoming a robot yourself.

GetAssistants.AI